From a Racing Saddle to Digital Marketing !

Posted: October 6, 2011 in Digital Marketing
Tags: , , , , ,

Intelligence Warning ! …

From the title of my first weekly blog of about thirty I aim to post, you might guess that this is not going to be written by a long standing I.T. genius !

Denis McCaul

Previous life of this Online Marketer !

The Content promise !…

Firstly I am going to tell you a little bit on what this blog will be about. Also a little bit about it’s author, who I am, what I have been doing up to now and what you can expect to read about here over the coming weeks. What I hope to deliver is first and foremost something worth reading, something relevant. A helpful blog that everyone from those with a passing interest to industry professionals will all find it worth the 5 minutes !

The Aspiration !…

I read a few blogs but the one’s I love are the ones that I enjoy and can understand easily. The blog’s that are entertaining while at the same time useful and informative. This is what I aim to achieve.

The guy tapping the keys !…

So who am I, well in the 90’s I did my leaving cert and like a lot of adults looking back I realise I had no real idea what I wanted to do. At 17 and having no experience of the working world I made a largely uneducated choice about my future career from a background of only vaguely related education. I studied Manufacturing Technology and then switched to Equine Science. In truth I was not suited to either. While I did like the Equine science I had no aptitude for Biology or Chemistry. So I did like Steve Jobs rip who passed away today and dropped out of college.

The Jobs !…

After a brief, unsuccessful but nonetheless enjoyable stint as an amateur Jump Jockey I returned home to Cork working in my fathers retail business. I then worked in Black Tie, Super Valu, Masterfoods, Costcutter, then ran a Mace supermarket for a year before joining Eircom for the past decade while part time helping to expand a fitness company. So my career went from retail assistant to trainee manager to sales merchandiser, sales representative, regional manager, business owner, business developer, account manager, reseller trainer, small fitness business expansion and operations manager. To sum up in three words, service, sales and marketing.

The Gamble !…

Then I realised that after attending a series of DCU Techspectations seminars that if I was to stay ahead of the game in the professional world of Sales and Marketing I would have to leave it, in the middle of a recession ! Temporarily of course, and now I am a student again, attending the one year Graduate Certificate programme in Digital Marketing at Dublin City University Sep 2011 to May 2012. When I realised that 64% of all sales start with a query on a search engine I realised I was in a fight holding a pen knife when what I really needed was a machine gun ! In the experience I gained putting together the website for the fitness business I knew this was the area of business I wanted to be in.

The Blog readers !…

This series of posts should appeal to a varied audience, as it will cover the latest teachings from the leading online marketing and e commerce University programmes in the country. The University that conducts more online marketing campaigns than any digital agency. The course with more leading industry guest speakers from around the globe than the leading conferences. So whether you are an online e commerce professional, web design house, marketing agency, small business owner, budding entrepreneur or prospective student I aim to provide a synopsis of my forthcoming education topics. Combined with real world applications, examples and results there will be something for everyone, including for me as I will be inviting opinions, experiences and feedback to enhance the quality of the readers and my experience.

The subject matter !…

While the course is entitled Digital Marketing it really is all about Customer Engagement and Interaction. Talking to them and getting them to talk back to you.

The first part of the course will include 10, yes 10 projects and around 100 Journal readings up to Dec 2011, goodbye daylight ! Three of the projects are ;

1. Search Engine Optimisation of an existing website, 2. Planning and execution of a Twitter campaign promoting an online service 3. A Google+ diary documenting an eight week experience in an online consumption based community / forum.

As well as the projects, I will be studying and blogging about ;
Online Reputation Management


Search Engine Optimisation

Twitter, Facebook, Hootsuite, Social Network Marketing

The Digital Consumer + Consumer Behaviour

E-Mail Marketing

Writing for Media

Google Tools for Marketing

Digital Marketing Management

Trust + PR

Online Crisis Management

Mobile Marketing & Apps

Use of Audio, Video and Online Media Aggregators

So like the Late Late there will be something for everyone in the audience but hopefully far more entertaining and worthwhile viewing ! See you next week, D

  1. Barrytg says:

    Fair play Denis. Your blog looks well impressive and you have me drawn in! I think you can check out mine by clicking on my avatar(I said I think..!!)

  2. Good work Denis – it looks great. You’ve certainly had an interesting career to date. Best of luck with it!

  3. “I’m on a horse” I knew you were the Old Spice guy.

  4. Red Digi says:

    Hey Denis

    Thanks for sharing and inspiring me to get a move on with the blogging. And good idea for us to start liking and commenting in each others blogs.


    • denismccaul says:

      Thanks Pauline, if I tweeted half as often as you and had your 57 Klout score I wouldn’t be doing too bad ! Am following you now so look forward to the first post !

      • Red Digi says:

        lol..the pressure. I just have a head start, the tweeting and Klout score is the easy bit, maintaining blogs and campaigns will be the challenge 🙂

  5. Great blog Denis..really liked how you pulled togehter you bio..looking forward to your future posts. Fiona

  6. mahonc says:

    Denis..a great read and interesting career to date! I’ll be reading all the follow ups as tutorials..I need all the help I can get :-).As a person who started at zero and with a climb that’s looking like Everest its good to see we’re heading off from base camp!Well done

    • denismccaul says:

      Thanks Ciaran, every day on the course we get an extra piece of climbing equipment but in our careers I think we will find that the summit keeps rising so we better climb faster ! Lol

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